For functional medicine practice owners

See how your website, patient guide, and emails work together.

Help prospective patients understand your practice, get answers to their questions, and take a clear next step.

01Understand your practiceYour website
02Stay in touchYour patient guide
03Ask about a visitYour follow-up emails

Design previews and selected excerpts for a fictional practice. Your final materials are created for your services and patients. These examples show the format, not measured results.

01 · Your website

Give visitors a reason to choose your practice.

A visitor needs to understand who you help, what makes your care different, and how to ask about a first visit.

What this does for your practice

It gives interested patients a clear path to inquire and puts the basic appointment information in one place.

You receive: One main website page, built around your approved offer and what patients say matters to them.

Example website · Patient view
EXAMPLE PRACTICEFunctional medicine

Your first visit

Understand your options before taking the next step.

Learn how our first visit works, what to prepare, and how to ask about the cost.

Request appointment information
An older woman talking with a doctor
A clearer decision starts here.

Ask about the visit. Confirm the details. Choose your next step.

02 · Your patient guide

Keep the conversation going when a patient is not ready to book.

Give visitors something useful in exchange for their email: a guide that helps them prepare questions about their first visit.

What this does for your practice

With their permission, you can follow up after they leave your website. The guide helps them arrive with clearer questions.

You receive: A patient guide, an email signup page, and a thank-you page that delivers the guide.

Example patient guide · Cover and excerpt
EXAMPLE PRACTICE

Your first visit.
Your questions.
A clearer next step.

First-Visit Preparation Guide

What to ask about the appointment, fees, and preparation.
Inside your guide
  1. Understand the appointment
  2. Confirm costs before booking
  3. Prepare your questions and records

03 · Your five follow-up emails

Answer questions that can hold a patient back.

After someone requests the guide, five emails explain the visit, cover common questions, and invite them to contact your practice.

What this does for your practice

Your message continues after the first website visit. Each email gives the reader one clear action when they are ready.

You receive: Five written emails and standard setup in the supported email platform agreed at kickoff.

These previews show the format and purpose of each piece. Complete copy, design, and setup are part of your paid project.