A doctor welcoming an older patient with a handshake

For Functional Medicine, Integrated Medical & Holistic Dental Practices

Are Potential Patients Leaving Your Website Without Requesting a Consultation?

Why patients may leave without calling

They visit. They read. Then they leave.

They may need your care, but your homepage hasn’t helped them understand why to choose you—or what to do next. You’ve paid for their attention. You may never get the chance to answer their questions.

Before you spend more bringing people to your website, find what may be holding them back.

Get a free 19-point evaluation with three priority fixes and three clear next steps.

Loading your evaluation form…

Your form will appear here.

$0. No payment required. Use the findings yourself or choose help with the rebuild.

Evaluate your homepage

Desktop computer displaying the actual sample evaluation report — The report scrolls automatically when it comes into view. Touch or scroll inside the screen to pause and read; choose Play in the screen’s upper-right corner to resume.Open the Full ReportRead it free. No email required.

Actual sample evaluation: 42/57, grade C. The page communicates a clear, serviceable offer with strong message-to-market fit, good simplicity, and specific deliverables and price, but conversion is likely limited by weak social proof/case stories, incomplete urgency and scheduling flow, and underused emotional storytelling—address those three areas to materially lift inquiries. — The report scrolls automatically when it comes into view. Touch or scroll inside the screen to pause and read; choose Play in the screen’s upper-right corner to resume.Open the Full ReportRead it free. No email required.

Principle	Priority	Score	Finding
1. Big Idea / Central PromiseAssociated Thinker: David OgilvyChampioned the Big Idea as the focus of an advertising campaign.Recommended Reading: Ogilvy on Advertising — David OgilvyRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	2/3	The headline ‘Make your value clear’ and the one-off package statement create a central promise but it is generic and not framed as a bold, transformational outcome.
2. Unique Mechanism / DifferentiatorAssociated Thinker: Eugene SchwartzExplained how a product mechanism can distinguish an offer in a sophisticated market.Recommended Reading: Breakthrough Advertising — Eugene SchwartzRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	2/3	The site cites the ‘19 Points of Clarity in Marketing’ and patient-informed copy as a differentiator, but it does not explain how that method produces better results than other agencies.
3. Proof of ConceptAssociated Thinker: Claude HopkinsChampioned testing and product demonstrations as support for advertising claims.Recommended Reading: Scientific Advertising — Claude HopkinsRead this book to understand this principle more deeply.View the book on AmazonHarmful Absence	High Priority	1/3	There are no case studies, client results, before/after metrics, or testimonial excerpts on the page to demonstrate the package actually generates inquiries or business outcomes.
4. Offer ClarityAssociated Thinker: Alex HormoziPopularized offer design around a clear outcome and perceived value.Recommended Reading: $100M Offers — Alex HormoziRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	3/3	The package scope, deliverables, included bonuses, price ($2,497), timelines, and revision policy are clearly listed so a buyer can visualize what they receive.
5. Pain ConnectionAssociated Thinker: Donald MillerCenters the customer’s problem in the StoryBrand framework.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	3/3	The copy explicitly addresses the buyer pain—sites that list services but leave visitors unsure—and asks the exact questions prospects feel, which aligns with moving buyers from pain toward the solution.
6. Future Self VisionAssociated Thinker: Donald MillerEncourages showing the customer a successful outcome and transformation.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on AmazonNot Missing	Medium Priority	2/3	The page hints at the desired future (‘Understand your options. Prepare for your next step.’) but does not paint a vivid future-self story of the practice with more consistent patient inquiries or business results.
7. Emotional ActivationAssociated Thinker: Eugene SchwartzExplained how copy channels and intensifies existing desire.Recommended Reading: Breakthrough Advertising — Eugene SchwartzRead this book to understand this principle more deeply.View the book on AmazonNot Missing	Medium Priority	2/3	The copy leans toward relief and clarity, which is appropriate, but it rarely triggers stronger purchase emotions like urgency, pride, or fear of lost opportunity that accelerate decisions.
8. Simplicity of MessageAssociated Thinker: Donald MillerChampions simple, clear messaging that customers can quickly understand.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	3/3	The site compresses the offer into ‘One offer. One clear website. A connected path’ and the page structure keeps messaging focused and easy to understand.
9. Lead with ContrastAssociated Thinker: Eugene SchwartzRelated thinking: position a fresh claim or mechanism against familiar market promises.Recommended Reading: Breakthrough Advertising — Eugene SchwartzRead this book to understand this principle more deeply.View the book on AmazonNot Missing	Medium Priority	2/3	There is a basic old-way vs new-way contrast (pages that list services vs pages that explain value), but the ‘old way’ pain is not dramatized enough to make the alternative feel urgent and obvious.
10. Credibility AnchorsAssociated Thinker: Robert CialdiniResearches authority as a basis for credible persuasion.Recommended Reading: Influence — Robert CialdiniRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	2/3	The consultant’s name and book are shown and package specifics lend credibility, but the page lacks client logos, testimonial quotes, quantified results, or third-party validation at key risk points.
11. SpecificityAssociated Thinker: Claude HopkinsChampioned concrete facts over general claims in “Being Specific.”Recommended Reading: Scientific Advertising — Claude HopkinsRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	3/3	The page provides sharp specifics including deliverables, bonus values, price, timelines (‘15 business days’), and revision terms which reduce ambiguity for buyers.
12. Logical PathwayAssociated Thinker: Joseph SugarmanHis “slippery slide” approach connects one sentence to the next.Recommended Reading: The Adweek Copywriting Handbook — Joseph SugarmanRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	3/3	The site walks visitors through ‘See what you receive’, the funnel stages, and a 3-step plan and launch process, creating a clear decision pathway without mental jumps.
13. Risk ReversalAssociated Thinker: Jay AbrahamChampions risk reversal to reduce the buyer’s fear of a poor decision.Recommended Reading: Getting Everything You Can Out of All You've Got — Jay AbrahamRead this book to understand this principle more deeply.View the book on AmazonNot Missing	Medium Priority	2/3	There are useful protective elements (two revision rounds, completion of missing deliverables at no extra charge) but no money-back or performance guarantee to fully remove buyer fear of loss.
14. Urgency DriversAssociated Thinker: Robert CialdiniResearches scarcity; genuine limits can give people a reason to act.Recommended Reading: Influence — Robert CialdiniRead this book to understand this principle more deeply.View the book on AmazonHarmful Absence	Medium Priority	1/3	The page contains no deadlines, limited-availability language, or other specific drivers to create a real reason to book the review now, and scheduling is explicitly ‘not connected yet’.
15. Call to Action FocusAssociated Thinker: Donald MillerCalls for a clear, direct invitation to take the next step.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	2/3	There is a clear CTA (‘Book Your Marketing Clarity Offer Review’) but the scheduling flow is not integrated and CTAs are somewhat diffuse across sections, reducing conversion friction masking the next step.
16. Message-to-Market MatchAssociated Thinker: Eugene SchwartzExplained how to match a message to the prospect’s awareness and market sophistication.Recommended Reading: Breakthrough Advertising — Eugene SchwartzRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	3/3	The copy specifically targets functional medicine practices, uses relevant language (patient guide, first visit), and frames problems those practices recognize, so the match is strong.
17. Story-Based ProofAssociated Thinker: Donald MillerRelated thinking: organize customer stories around a problem, action, and successful outcome.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on AmazonHarmful Absence	High Priority	1/3	There are no client or patient stories or narrative case examples to make results emotionally believable, which is critical for services selling through trust and experience.
18. Repetition of Key PointsAssociated Thinker: Donald MillerTeaches repeating a clear call to action in consistent language.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on AmazonNot Missing	Medium Priority	3/3	Key truths—one offer, website + lead magnet + emails, and the package price/timeline—are repeated across sections to reinforce the main message.
19. Structural Persuasion LayeringAssociated Thinker: Joseph SugarmanRelated thinking: sequence copy so each part carries the reader toward the buying decision.Recommended Reading: The Adweek Copywriting Handbook — Joseph SugarmanRead this book to understand this principle more deeply.View the book on AmazonNot Missing	High Priority	2/3	The page orders pain, solution, deliverables, process, and CTA coherently, but persuasion elements (proof, urgency, guarantees) are unevenly layered and leave conversion gaps.

01 Find the gaps 02 Plan the rebuild 03 See the method

Watch how to get your free evaluation

A 40-second walkthrough. No sound.

From finding the gaps to fixing them

Your Report Shows What to Fix.
Let Me Help You Fix It.

Read more: From your report to your rebuild

If you’ve received your evaluation, you now have a clearer view of what your homepage may be missing. If you’re still exploring, the sample shows you the kinds of gaps I look for.

Would you like me to turn those findings into a homepage that gives the right patient more confidence to contact your practice?

With the Patient Acquisition Bridge™, I find which of the 19 Points of Marketing Clarity™ are missing or weak, then build them into your homepage.

So your homepage helps patients understand who you help, why your approach is different, and how to take the first step toward a consultation.

See How I’ll Rebuild Your Homepage

The method behind the work

What Are the 19 Points?

A clear way to check whether your homepage gives the right patient enough reason to contact you.

A clear message.A reason to trust.An easy next step.

What does that mean for my practice?

Your patient wants to know: “Is this practice right for me? Do they understand my concerns? Why should I trust them? What happens if I reach out?”

The 19 Points of Marketing Clarity™ check the parts of your homepage that help answer those questions—from your central promise and proof to the order of your information and your call to action.

Where do these principles come from?

My approach is informed by studying established marketing thinkers, including Claude Hopkins, Donald Miller, Dan Kennedy, and Gary Halbert.

The 19 Points of Marketing Clarity™ are the Marketing Clarity Architect™ evaluation framework. The books listed under each point explain individual principles; they are separate from the framework itself.

Open the list below to see each point, its associated thinker, and a book you can explore.

How do you use them to rebuild my homepage?

The 19 points show what is missing or weak. The Marketing Clarity Bridge™ is the process I use to put those points into your homepage, using your practice’s facts and patient feedback.

Evaluate. Find the gaps in your current homepage.
Research. Study what patients say and ask.
Rebuild. Write and organize the homepage around those findings.
Recheck. Review the new page against the same 19 points.

See all 19 Points of Marketing Clarity™ and suggested reading

01Big Idea / Central Promise

Associated Thinker: David OgilvyChampioned the Big Idea as the focus of an advertising campaign.Recommended Reading: Ogilvy on Advertising — David OgilvyRead this book to understand this principle more deeply.View the book on Amazon

02Unique Mechanism / Differentiator

Associated Thinker: Eugene SchwartzExplained how a product mechanism can distinguish an offer in a sophisticated market.Recommended Reading: Breakthrough Advertising — Eugene SchwartzRead this book to understand this principle more deeply.View the book on Amazon

03Proof of Concept

Associated Thinker: Claude HopkinsChampioned testing and product demonstrations as support for advertising claims.Recommended Reading: Scientific Advertising — Claude HopkinsRead this book to understand this principle more deeply.View the book on Amazon

04Offer Clarity

Associated Thinker: Alex HormoziPopularized offer design around a clear outcome and perceived value.Recommended Reading: $100M Offers — Alex HormoziRead this book to understand this principle more deeply.View the book on Amazon

05Pain Connection

Associated Thinker: Donald MillerCenters the customer’s problem in the StoryBrand framework.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on Amazon

06Future Self Vision

Associated Thinker: Donald MillerEncourages showing the customer a successful outcome and transformation.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on Amazon

07Emotional Activation

Associated Thinker: Eugene SchwartzExplained how copy channels and intensifies existing desire.Recommended Reading: Breakthrough Advertising — Eugene SchwartzRead this book to understand this principle more deeply.View the book on Amazon

08Simplicity of Message

Associated Thinker: Donald MillerChampions simple, clear messaging that customers can quickly understand.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on Amazon

09Lead with Contrast

Associated Thinker: Eugene SchwartzRelated thinking: position a fresh claim or mechanism against familiar market promises.Recommended Reading: Breakthrough Advertising — Eugene SchwartzRead this book to understand this principle more deeply.View the book on Amazon

10Credibility Anchors

Associated Thinker: Robert CialdiniResearches authority as a basis for credible persuasion.Recommended Reading: Influence — Robert CialdiniRead this book to understand this principle more deeply.View the book on Amazon

11Specificity

Associated Thinker: Claude HopkinsChampioned concrete facts over general claims in “Being Specific.”Recommended Reading: Scientific Advertising — Claude HopkinsRead this book to understand this principle more deeply.View the book on Amazon

12Logical Pathway

Associated Thinker: Joseph SugarmanHis “slippery slide” approach connects one sentence to the next.Recommended Reading: The Adweek Copywriting Handbook — Joseph SugarmanRead this book to understand this principle more deeply.View the book on Amazon

13Risk Reversal

Associated Thinker: Jay AbrahamChampions risk reversal to reduce the buyer’s fear of a poor decision.Recommended Reading: Getting Everything You Can Out of All You've Got — Jay AbrahamRead this book to understand this principle more deeply.View the book on Amazon

14Urgency Drivers

Associated Thinker: Robert CialdiniResearches scarcity; genuine limits can give people a reason to act.Recommended Reading: Influence — Robert CialdiniRead this book to understand this principle more deeply.View the book on Amazon

15Call to Action Focus

Associated Thinker: Donald MillerCalls for a clear, direct invitation to take the next step.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on Amazon

16Message-to-Market Match

Associated Thinker: Eugene SchwartzExplained how to match a message to the prospect’s awareness and market sophistication.Recommended Reading: Breakthrough Advertising — Eugene SchwartzRead this book to understand this principle more deeply.View the book on Amazon

17Story-Based Proof

Associated Thinker: Donald MillerRelated thinking: organize customer stories around a problem, action, and successful outcome.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on Amazon

18Repetition of Key Points

Associated Thinker: Donald MillerTeaches repeating a clear call to action in consistent language.Recommended Reading: Building a StoryBrand — Donald MillerRead this book to understand this principle more deeply.View the book on Amazon

19Structural Persuasion Layering

Associated Thinker: Joseph SugarmanRelated thinking: sequence copy so each part carries the reader toward the buying decision.Recommended Reading: The Adweek Copywriting Handbook — Joseph SugarmanRead this book to understand this principle more deeply.View the book on Amazon

The 19 Points of Marketing Clarity™ are the Marketing Clarity Architect™ evaluation framework, synthesized by Rodney May. These thinkers and their books deepen understanding of individual principles; they are not presented as the source of the framework or as its endorsers.

“Rodney turned patient insights into a clear message that reflects who we are and how we help.”Dr. Richard Sowerby · Clear Choice Natural Health

Rodney May’s marketing credentials

10X Marketing
Certified

DigitalMarketer Certified Email Marketing Specialist badge

DigitalMarketer
Certified Email Marketing SpecialistView certificate

What your website needs to do

Your Website Has to Start
the Conversation You Would Have in Person.

Patients need to know who you help, why they can trust you, and what to do next.

A Homepage You Feel Confident Sending People To.

You put care into every patient conversation. Your homepage should carry that same care when you’re not there to explain.

Picture a visitor reading your page and understanding who you help, how your approach works, and what happens at the first visit. They can see the next step and decide whether to contact you.

When they call, your staff has a starting point: “What would you like to know about the first visit?” The page has already explained the basics, so the conversation can focus on their questions.

That is the experience the rebuild is designed to support. Your free evaluation shows which parts of your current message need attention first.

Test first. Then choose the fix.

Diagnosis Before Treatment.
Testing Before a Website Rebuild.

Think of changing your website without testing it as marketing malpractice. You could pay to fix the wrong problem.

You use evidence to guide patient care. Bring that same discipline to your website. Start with the free 19-Point Marketing Clarity Evaluation to find gaps in your message, proof, offer, and next step. Then use patient surveys and your inquiry and booking numbers to guide what changes—and measure what happens afterward.

Illustrative functional medicine copy example

What Does “Personalized Care” Tell a Patient?

It names an idea. A patient still needs to understand what it means at your practice. Here is how we would examine that gap.

A Client’s Feedback.
A Research Example You Can Examine.

A note about the examples here

I’m still building documented case studies for this service. The client feedback and examples here show my research and message work. I don’t yet have verified results showing how many additional patient inquiries the complete package produces.

As projects are completed, I’ll share what changed and what happened afterward, with each client’s permission.

Client Review

“Rodney turned patient insights into a clear message that reflects who we are and how we help.”

Dr. Richard SowerbyClear Choice Natural Health

Documented research example · September 2026

From patient language to a usable message.

15: people surveyed
10: questions asked
8: named kindness, compassion, or friendliness

See how the finding shaped the message

That finding helped shape a message connecting expertise with personal attention and comfort.

“Expert Dental Care. Genuine Personal Attention. A More Comfortable Experience.”

These numbers describe the research. Booking and revenue gains have not been measured here.

See the finding, the message, and what it supports

Give the right patient the clarity to move forward.

From interest to trust. From trust to a real conversation.

The principles at work — right here

See the Gaps I Found.
See What I Changed.

Five documented homepage changes you can inspect.
See the earlier wording, the revised wording, and the reason for each change.

A55/57

The next improvement is stronger proof through client recommendations and documented results.

View the full evaluationOctober 12, 2026 · Message evaluation using my 19-point framework; not a measure of inquiries or revenue.

The Book

The Marketing Clarity Bridge book by Rodney May

$27

Coming soon on Amazon

Discover the 19-Point System

FREE PDF · AVAILABLE NOW

Prefer the Free Version?

Download the complete illustrated book with all 19 points and the glossary. Want a look first? Preview Chapter 1.

Download the Free Book Preview Chapter 1

Complete PDF · 165 pages · 13 MB · Email request form · Free download

“I want the system.”

Learn the complete 19-point framework.
Discover what your patients need to hear.
Evaluate your website message.
Follow the guidance and worksheets.

The foundation. At your own pace.

Course + Guidance

Marketing Clarity Course preview on a laptop with evaluation, research, and homepage worksheets

$747

Ask About the Course

Ask about availability and scheduling.

Video training, templates, and examples.
Feedback on research and your message.
Office hours or group Q&A.
Reviews and help when you get stuck.

Your Homepage. Rebuilt.

Patient Acquisition Bridge homepage rebuild and patient acquisition bonus package

Homepage rebuild $2,500

Four included bonuses $1,600

Total estimated value $4,100

Your price, with all four bonuses

$2,497

Start My Patient Acquisition Bridge™

Two payments of $1,248.50.

See Everything Included

Homepage evaluation and patient research.
Strategy, structure, and complete copy.
Rebuilt homepage and final evaluation.
All four patient acquisition bonuses.

PLUS: ALL FOUR BONUSES INCLUDED

BONUS INCLUDEDPatient Stress Quiz$500 value

BONUS INCLUDEDPatient Acquisition Email Sequence$500 value

BONUS INCLUDEDAppointment-Making Script + Consultation Protocol$350 value

BONUS INCLUDEDTrackable Patient Referral Card$250 value

$1,600 in bonusesIncluded. No added charge.

Estimated standalone values.

Read about choosing your level of support

You provide the access and source materials. Choose how much of the work you want to do yourself.

Read full rebuild details, pricing and delivery protections

Patient Acquisition Bridge™

Your Homepage Rebuilt.

A homepage evaluation and rebuild, plus the tools to turn patient interest into the next step.

Four bonuses. All included.$1,600Combined estimated value · No added charge

Patient Stress Quiz$500
Patient Acquisition Email Sequence$500
Appointment-Making Script + Consultation Protocol$350
Trackable Patient Referral Card$250

Homepage evaluation + rebuild$2,500

Four included bonuses$1,600

Total estimated value$4,100

Your introductory rate, with all four bonuses$2,497

Read more: What the introductory rate includes

I’m offering Patient Acquisition Bridge™ at an introductory rate as I build this service and its documented case studies. You can review the free evaluation and the complete scope before deciding.

This introductory rate will increase. With your permission, I may also document your project as a case study.

Two payments of $1,248.50.

Your Payment and Delivery Protections

Send your details. I’ll confirm the scope and arrange your first payment. The request form collects no payment.

Confirm the scope before paying. Review what is included and ask questions before the project starts.
Split the payment. $1,248.50 starts the project. The second $1,248.50 is due when the draft package is ready for review.
Two revision rounds included. Request your consolidated changes within 14 days of draft delivery.
Agreed deliverables completed. If an agreed item is missing, I complete it at no added charge.

First complete draft targeted within 15 business days after kickoff and receipt of required materials.

Timing depends on feedback, approvals, and access. We agree on the launch date at kickoff. These are delivery protections, not a refund or results guarantee.

I handle each project personally, so I can take on three practices right now.

See the Complete Package

Rodney May
Marketing Clarity Architect™
Author of Clear Enough to Lead

Clarity means more than simple words

It means creating understanding.

I look for the questions a patient would ask you in person, then help your website answer them in plain language.

Rodney MayMarketing Clarity Architect™Author of Clear Enough to Lead

How the Marketing Clarity Bridge™ works

Find the Missing Points.
Build Them Into Your Homepage.

I check your homepage against the 19 Points of Marketing Clarity™, find what is missing or weak, and rebuild the page to address those gaps. That process is the Marketing Clarity Bridge™.

Find the gaps. Check all 19 points and identify what your homepage leaves unclear.
Build in what is missing. Use patient feedback and your practice’s facts to strengthen the promise, explain your approach, add available proof, and make the next step clear.
Check the rebuilt page. Review it against the same 19 points to see what improved and what still needs work.

For example: If your page says “personalized care” without explaining it, I add what your practice actually does and what a patient can expect at the first visit.

The 19 points tell us what to check. The Marketing Clarity Bridge™ puts the needed points into the page. The Patient Acquisition Bridge™ is the paid service that delivers the rebuild and follow-up tools.

01FeelUnderstood

02Understand theMessage

03See theValue

04Believe theSolution

05FeelConfident

06TakeAction

Make the decision easier

Find the Gaps.
Know What to Fix First.

Enter your website address to get your scores and three priority fixes.

Get 19 scores, three priority fixes, and three next actions here and by email. Allow about one minute for a single page; a full website review can take several minutes.

Use the findings yourself, or explore Patient Acquisition Bridge™ for help putting them to work.

Request Your Free Consultation

Coming Soon

Omnipresent
Marketing

One clear message, wherever your customers find you.

Read more: One message across your channels

Bring your website, emails, social posts, advertising, videos, and sales conversations together—so each one builds on the last.

Many channels. One connected conversation.

Omnipresent Marketing is in development. Details will be announced here.

One clear message

Channels shown are options for the planned service. Your channel mix will follow your audience and goals.

Coming soon · In development

A clearer path from first inquiry
to patient appointment.

A planned patient acquisition system for functional medicine and holistic dental practices. Clear messaging. Connected follow-up. A more measurable path forward.

What we’re building toward

Capture inquiries

Give interested patients a clear next step.

Follow up

Plan timely, consistent communication.

Request appointments

Guide inquiries toward a consultation.

Measure results

Bring the patient acquisition journey into focus.

Planned system powered by GoHighLevel.

Explore the ClarityOS™ vision

In development. Planned features may change. No launch date or subscription price has been set. Joining is free, with no purchase commitment.