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19 Points. One Clearer Homepage.

Preview of the 19 Points of Marketing Clarity one-page infographic

Free one-page guide

19 Points of Marketing Clarity™

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Open the guide to see all 19 points, or download your free copy.

PDF · No email required

Read more: Why these 19 points matter

Why This Matters

A homepage can look professional and still be missing several things a prospective patient needs before taking action. The 19 Points of Marketing Clarity™ help us find those gaps and deliberately build the missing pieces into your new message.

Your Marketing Clarity Quick Start

The Functional Medicine Marketing Clarity Quick Start by Rodney May, free PDF guide
$7 FreeGet My Free Quick Start
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Five practical points to make your homepage message clearer.

  • Big Idea: Make your central promise clear.
  • Differentiation: Explain what sets your approach apart.
  • Proof: Give patients reasons to trust your message.
  • Offer Clarity: Show what they get and what to do next.
  • Pain Connection: Speak to the problem they want help solving.

Includes examples, short actions, and ChatGPT prompts to help you apply each point.

Get your free PDF through the email request form. No payment required.

Ready to go deeper? The guide includes clickable links to the complete Marketing Clarity Bridge™ book.

The Book

The Marketing Clarity Bridge book by Rodney May
$27
Coming soon on Amazon
Discover the 19-Point System

FREE PDF · AVAILABLE NOW

Prefer the Free Version?

Download the complete illustrated book with all 19 points and the glossary. Want a look first? Preview Chapter 1.

Download the Free BookPreview Chapter 1

Complete PDF · 165 pages · 13 MB · Email request form · Free download

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“I want the system.”

  • Learn the complete 19-point framework.
  • Discover what your patients need to hear.
  • Evaluate your website message.
  • Follow the guidance and worksheets.

The foundation. At your own pace.

Course + Guidance

Marketing Clarity Course preview on a laptop with evaluation, research, and homepage worksheets
$747
Ask About the Course
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Ask about availability and scheduling.

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  • Video training, templates, and examples.
  • Feedback on research and your message.
  • Office hours or group Q&A.
  • Reviews and help when you get stuck.

Your Homepage. Rebuilt.

Patient Acquisition Bridge homepage rebuild and patient acquisition bonus package

Homepage rebuild $2,500

Four included bonuses $1,600

Total estimated value $4,100

Your price, with all four bonuses
$2,497
Start My Patient Acquisition Bridge™
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Two payments of $1,248.50.

See Everything Included
  • Homepage evaluation and patient research.
  • Strategy, structure, and complete copy.
  • Rebuilt homepage and final evaluation.
  • All four patient acquisition bonuses.

PLUS: ALL FOUR BONUSES INCLUDED

BONUS INCLUDEDPatient Stress Quiz$500 value
BONUS INCLUDEDPatient Acquisition Email Sequence$500 value
BONUS INCLUDEDAppointment-Making Script + Consultation Protocol$350 value
BONUS INCLUDEDTrackable Patient Referral Card$250 value

$1,600 in bonusesIncluded. No added charge.

Estimated standalone values.

Read about choosing your level of support

You provide the access and source materials. Choose how much of the work you want to do yourself.

Know the commitment before you pay

Clear Scope. Split Payments. Included Revisions.

Patient Acquisition Bridge™ costs $2,497 in two payments of $1,248.50.

  1. Confirm the scope first. The request form collects no payment. Review the agreed work before the project begins.
  2. Pay in two stages. The first $1,248.50 starts your project. The second is due when the draft package is ready for review.
  3. Use your two revision rounds. Request consolidated changes within 14 days of draft delivery.
  4. Receive the agreed deliverables. Missing agreed items are completed at no added charge.

First complete draft targeted within 15 business days after kickoff and receipt of required materials. Timing depends on feedback, approvals, and access.

These are delivery protections, not a refund or results guarantee. Hosting, subscriptions, printing, and paid traffic are separate.

Read the patient research example or inspect the sample deliverables before deciding.

Your complete homepage rebuild + bonusesSee Everything Included in Your Homepage RebuildDiscover how we evaluate, listen, rebuild—and put your new message to work.Read the full offer

Your Homepage.
Built Around Your Patients.

Your homepage evaluation and rebuild, with patient insight report and 19-point review
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Patient Acquisition Bridge™ · Done for you

A New Homepage Built Around What Your Patients Actually Need to Hear

Patient research. A clearer message. A rebuilt homepage.

Plus $1,600 in Patient Acquisition Bonuses Included

  • Patient Stress Quiz
  • Patient Acquisition Email Sequence
  • Appointment-Making Script + Consultation Protocol
  • Trackable Patient Referral Card

The Marketing Clarity Bridge™ + 19 Points of Marketing Clarity™

Your Complete Homepage Evaluation + Rebuild

Submit your details. Rodney confirms the scope and arranges your first payment.

Estimated Complete Package Value: $4,100

This introductory rate will increase.

Introductory Rate: $2,497

Two payments of $1,248.50 · Target completion: 15 business days*

Start My Patient Acquisition Bridge™
Your homepage · Evaluated, rewritten & rebuilt

Everything You Need to Go From an Unclear Homepage to a Clearer Patient Message

Your homepage evaluated, researched, rewritten, and rebuilt.

Read more: what your homepage rebuild includes

Complete Homepage Evaluation

Find out what’s working, what’s weak, and what’s missing.

Patient Survey + Research

Discover what your patients actually want, need, question, fear, and value.

New Homepage Architecture

Organize your headline, central promise, service explanation, proof, and calls to action into a clear patient journey.

Complete Homepage Copy

Write patient-centered copy that explains your difference, addresses patient concerns, and makes the consultation step clear.

Rebuilt Homepage

Bring the architecture, copy, proof, and calls to action together.

Final Marketing Clarity Evaluation

Evaluate the new homepage again to make sure the original gaps have been addressed.

This is not simply a rewrite of your existing website. We find out what’s missing, listen to what your patients are actually saying, and use both to rebuild your homepage.

How Your New Homepage Is Built

Evaluate. Listen. Rebuild. Verify.

Read more: the four steps behind your rebuild

1. Evaluate

We evaluate your current homepage using The Marketing Clarity Bridge™ + 19 Points of Marketing Clarity™. We find what’s working, what’s unclear, and what’s missing.

2. Listen

We study real patient feedback through surveys, reviews, success stories, social media, and other available research. We find out what your patients actually need to hear.

3. Rebuild

We bring the evaluation and patient research together and create your new homepage with all 19 Points of Marketing Clarity™ deliberately built into the message.

4. Verify

Compare the finished homepage with its original evaluation so you can see which gaps have been addressed.

Evaluate → Listen → Rebuild → Verify

Built From What Your Patients Actually Say

Real patient insights shape your new message.

Read more: how we research your patient message

We don’t rebuild your homepage based only on what sounds good. We look at available:

  • Patient surveys
  • Google reviews
  • Success stories
  • Patient feedback
  • Social media conversations
  • Other available market research

We look for repeated patterns.

  • What do patients want?
  • What concerns them?
  • What questions do they have?
  • What builds trust?
  • Why did they choose your practice?
  • What do they value most?

Those findings help shape the new homepage.

Included with your homepage rebuild

Your New Message.
Four More Ways to Put It to Work.

One quiz. Five emails. A conversation guide. A referral card.

4 patient acquisition bonuses$1,600combined estimated valueAll included. No added charge.

Bonus 1 · $500 Value

Patient Stress Quiz

Give prospective patients an easier first step.

Read more about this bonus

Your branded quiz lets someone engage with the practice, receive a useful result, and move toward requesting a consultation.

Visitor → Quiz → Result → Consultation Opportunity

Tap to hear the walkthrough. English captions are included.

Bonus 2 · $500 Value

Patient Acquisition Email Sequence

Not everyone is ready to schedule immediately.

Read more about this bonus

You receive a simple branded follow-up sequence that continues the conversation, reinforces your message, builds trust, and leads the prospective patient back toward the next step.

Tap to hear the walkthrough. English captions are included.

Bonus 3 · $350 Value

Appointment-Making Script + Consultation Protocol

Appointment-Making Script + Consultation Protocol preview

Give your team a clear way to handle prospective patient inquiries.

Read more about this bonus

The script helps carry the message from the website into the actual patient conversation.

Inquiry → Conversation → Consultation

Bonus 4 · $250 Value

Trackable Patient Referral Card

Trackable Patient Referral Card preview

Give satisfied patients a simple way to introduce friends and family to your practice.

Read more about this bonus

The professionally branded card includes a QR code that sends the referred person directly to your Patient Stress Quiz. Where practical, the code can also be tracked so the referring patient receives credit.

Happy Patient → Referral Card → Stress Quiz → Consultation Opportunity

Read more: how the four bonuses work together
One message, carried from your homepage into the patient conversation.

The quiz, emails, appointment script, and referral card work together to support the next step.

See Your Complete Package

Your Homepage Rebuilt.
Four Bonuses Included.

Your rebuilt homepage + four patient acquisition bonuses.

01 · Your homepage rebuilt

From Patient Insight
to a Clearer Homepage

$2,500estimated core package value

Research. Strategy. Copy. Design. Rebuild.

Read more: your homepage rebuild
  • Complete Homepage Evaluation
  • Patient Survey + Research
  • New Homepage Architecture
  • Complete Homepage Copy
  • Rebuilt Homepage
  • Final Marketing Clarity Evaluation

02 · Four bonuses included

Keep the Conversation Going.

+ $1,600estimated bonus value

Quiz. Follow-up emails. Appointment guide. Referral card.

All four included. No added charge.

PLUS: ALL FOUR BONUSES INCLUDED

BONUS INCLUDEDPatient Stress Quiz$500 value
BONUS INCLUDEDPatient Acquisition Email Sequence$500 value
BONUS INCLUDEDAppointment-Making Script + Consultation Protocol$350 value
BONUS INCLUDEDTrackable Patient Referral Card$250 value

$1,600 in bonusesIncluded. No added charge.

Estimated standalone values.

Read about the framework and estimated values

Built with The Marketing Clarity Bridge™ + 19 Points of Marketing Clarity™.

Values are estimated standalone values.

A personal note from Rodney May explaining the $2,497 Patient Acquisition Bridge founding client rate. Full text available below.
Read Rodney’s note as text

A Personal Note from Rodney

I’m introducing the Patient Acquisition Bridge™ at a special Founding Client Rate of $2,497.

This is not a reduced version of the service.

You receive the complete process: your existing homepage evaluated, real patient insights researched, and your message rebuilt using The Marketing Clarity Bridge™ + 19 Points of Marketing Clarity™.

You also receive the complete set of Patient Acquisition Bonuses.

Why the introductory price?

I’m building the first group of documented Patient Acquisition Bridge™ case studies and refining the delivery system with real practices.

You receive the complete service at this introductory rate. With your permission, I may also document your project as a case study.

As the case studies and results are established, the price will increase.

If the Patient Acquisition Bridge™ is right for your practice, this is the best time to come in.

Rodney May
Marketing Clarity Architect™
Author of Clear Enough to Lead.

Clear Scope. Clear Timeline.

15-business-day target. Two rounds of revisions.

Read more: timing and revision details

*The target begins after kickoff and receipt of required materials. Timing depends on feedback, approvals, and access. Two consolidated revision rounds must be requested within 14 days of draft delivery. The launch date is agreed at kickoff.

Two rounds of revisions included.

You know what you’re getting before the project starts.

We Do the Heavy Lifting

You provide materials and access. We handle the rebuild.

Read more: what we need and what the project covers
  • Your current website
  • Patient reviews
  • Existing surveys
  • Testimonials or success stories
  • Information about your services
  • Relevant marketing materials

We’ll guide you through what is needed. You provide approved materials, survey invitations, and authorized website and email-platform access. Please do not send patient health records.

One responsive homepage, one quiz path, one five-email sequence, one appointment and consultation guide, and one referral-card design. Email setup supports MailerLite or Constant Contact; account fit is confirmed before payment. Sender verification, approved copy, and test signup are required before launch. Hosting, domains, subscriptions, printing, and paid traffic are separate. Referral attribution depends on the tools available. Research reflects available responses. Missing agreed deliverables are completed at no extra charge; patient numbers and revenue are not guaranteed.

Coming soon · In developmentClarityOS™ by Marketing Clarity Architect™

A clearer path from first inquiry
to patient appointment.

A planned patient acquisition system for functional medicine and holistic dental practices. Clear messaging. Connected follow-up. A more measurable path forward.

What we’re building toward

Connected steps create momentum

Capture inquiries

Give interested patients a clear next step.

Follow up

Plan timely, consistent communication.

Request appointments

Guide inquiries toward a consultation.

Measure results

Bring the patient acquisition journey into focus.

Planned system powered by GoHighLevel.

Explore the ClarityOS™ vision

In development. Planned features may change. No launch date or subscription price has been set. Joining is free, with no purchase commitment. ClarityOS™ is a separate system and is not included in the Patient Acquisition Bridge™ package.